CONCUSSION Book Launch Marks New Chapter in Athlete Brain Health at Super Bowl Summit 2026

The 13th Brain Health Summit reflects a growing global movement—bringing together sports professionals, medical experts, and advocates to rethink how athlete brain health is understood and protected.

SAN FRANCISCO, CA (Feb 7, 2026) — This day marks a groundbreaking moment as Prof. Dato’ Sri Dr. Mike Chan, founder of European Wellness Biomedical Group, steps onto the Super Bowl stage for the first time, invited by legendary NFL super-agent Leigh Steinberg, the real-life inspiration behind Jerry Maguire.

As cameras flashed and books were signed, the atmosphere was charged with purpose. This was not merely a booth visit; it was a public statement of intent.

The two leaders, now co-authors of Concussion: The Hidden Trauma in Contact Sports and the NFL, came together for a photo session that captured more than a reunion. It marked the convergence of advocacy, sports and regenerative medicine

“Today, we officially launch the book Concussion. It is truly an honour to do this together with Leigh Steinberg—the real-life Jerry Maguire,” said Prof. Mike Chan.

From their first meeting a year ago to today’s launch moment, the collaboration between Steinberg and Prof. Mike Chan has evolved into a global platform—one that redefines how brain injuries are understood, treated, and ultimately prevented in professional sports.

For Steinberg, whose decades-long fight against concussions and CTE has reshaped conversations in the NFL and beyond, the meeting reaffirmed a shared mission: to move athlete brain health from awareness to solutions.

With Concussion now officially unveiled on one of sport’s biggest stages, the moment set the tone for a broader week that also included the Longevity Lounge, Humanitarian Awards and Social Impact initiatives in downtown San Francisco.

A Powerful Collaboration One Year in the Making

Prof. Chan and Steinberg first met a year ago in the United States, when he visited Steinberg’s home and treated him for sciatica using targeted bioregenerative methods. That first encounter sparked a deep conversation about concussions, chronic brain trauma, and the lack of real solutions for athletes.

Since then, the two have forged one of the most compelling alliances between sports leadership and regenerative medicine—culminating in their book CONCUSSIONS and shared mission to introduce precision, brain- and organ-specific precursor stem cell therapy to the world of elite sports.

Leigh Steinberg’s Vision: “The Power of Resilience”

The Brain Health Summit, held during Super Bowl Week, brought together sports professionals, medical experts, and advocates to promote athlete brain health and long-term wellness.

At this year’s event, Steinberg doubles down on his advocacy for athlete brain health. In his preview speech, he said:

“The Super Bowl has become the convention of Americana—big business, politics, sports, entertainment all together. And you form interesting relationships…”

🎥 WATCH VIDEO: https://youtu.be/Yi53FHEGQMY

“I am excited to host my 39th annual Super Bowl Party with the Brain Health Summit, Longevity Lounge, Humanitarian Awards and Social Impact Fund this Saturday, in Downtown San Francisco — We can bring good to the world through these events.”

The February 7-8 program included discussions on the future of concussion care by Steinberg and Prof. Mike Chan, as well as a book showcase and autograph session at the European Wellness booth, symbolizing a historic link between professional sports and regenerative health science.

Leigh Steinberg’s vision for the event is to “highlight the positive work people do in sports… We pick a charity and make a difference.” This year’s chosen charity is the Scouts, which he is personally excited about as a former Boy Scout.

This focus is driven by his long-standing commitment to protecting athletes from long-term brain damage, which also shapes this year’s emphasis on concussion awareness, neuroplasticity, and longevity.

Prof. Mike Chan Joins as Expert Panelist at Brain Health Summit

Prof. Chan also spoke as an expert panelist at the Health Innovation Panel during the Brain Health Summit on February 7. The exclusive gathering highlighted key themes such as concussion awareness, player safety, and thought leadership in sports science.

“Regenerative medicine is no longer experimental. It’s ready. And it will change the future of athlete recovery,”

said Prof. Mike Chan, as he shared insights from four decades of research into bioregenerative medicine, neurorepair, and targeted precursor stem cell therapy.

Prof. Mike Chan’s involvement signals a major step forward in bridging sports medicine with next-generation regenerative science—a breakthrough the NFL community has been waiting for.

His scientific perspective offers insights that few others can provide:

• The role of brain-region-specific stem cells in trauma recovery
• New approaches to reducing neuroinflammation and oxidative stress
• Precision organ revitalization for injured athletes
• Future potential for NFL players suffering chronic post-concussion symptoms

A New Chapter Begins

With Leigh Steinberg leading his 39th annual gathering and Prof. Mike Chan joining as a distinguished expert and co-author, the event promises history in the making.

This is not just another Super Bowl party; it is a milestone moment where the worlds of elite sports, science, humanitarianism, and global wellness collide.

Why It Matters

This partnership marks a turning point for NFL athletes and sports science:

1. A New Playbook for Concussion Recovery

Athletes have long suffered the consequences of repeated head trauma with limited treatment options. Prof. Chan’s targeted stem cell breakthroughs offer a potential pathway to real healing, not just symptom management.

2. A Unified Voice for Athlete Protection

Steinberg’s decades of advocacy and Prof. Chan’s scientific leadership form a powerful alliance accelerating global awareness and innovation.

3. Setting the Stage for the Future of the NFL

Brain Health Week at the Super Bowl is no longer just educational—it is the blueprint for what athlete care could become in the next decade.

Find out more: https://www.leighsteinbergsuperbowlparty.com